Resume

Work Experience

2018 - Present

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The gist Marketing & Communications, Owner

Industry experience: Grocery, grocery delivery, wine, coffee, ice cream, fresh produce, charcuterie and natural meats, value-added products and restaurants.

  • Created key messages and developed brand story for emerging food brands, aligning messaging across all channels  

  • Served as project manager, copy writer, editor, strategist and sales team liaison, branding two Spanish wine regions for the US market

  • Developed marketing and retail strategies for new product launches 

  • Re-designed packaging to more clearly reflect the quality of the product and its attributes

  • Wrote copy for POP signs, social channels and e-newsletter and developed storytelling strategy for national retail grocery client 

  • Developed marketing plan and social media strategy for fast-casual restaurant opening 

2015 - 2018

Whole Foods Market, Regional Marketing Director

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Directed marketing and public relations strategy, team leadership, digital & social media and communications to support 40+ stores across six Southeastern states.

2013 - 2015

Whole Foods Market, Associate Marketing Director 

Responsible for in-store, boots on the ground retail marketing execution and team leadership. Served as regional liaison for marketing and operations buy-in and program support.     

2007 - 2013 

Whole Foods Market, PR & Communications Manager 

Managed media relations and directed communications for three brands in 18 media markets. Created systems and processes for new role within the company.          

2003 - 2007

Whole Foods Market, Store Marketing Team Leader  

Directed all marketing, advertising, PR, events and promotions for first store in Atlanta.

2001 - 2003 

Freebairn & Company, Account Executive, Consumer Products 

Public relations and account service for Outdoor gear company. Secured editorial placements for tents, backpacks, canoes and kayaks. 

Education

Volunteer Experience 

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Appalachian State University | B.S. Communications, Public Relations 

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The Common Market SE | Board member

January 2019 – present 

Georgia Organics | Farmer marketing coach

March 2016 – June 2017