2018 - Present
The gist Marketing & Communications, Owner
Industry experience: Grocery, grocery delivery, wine, coffee, ice cream, fresh produce, charcuterie and natural meats, value-added products and restaurants.
Created key messages and developed brand story for emerging food brands, aligning messaging across all channels
Served as project manager, copy writer, editor, strategist and sales team liaison, branding two Spanish wine regions for the US market
Developed marketing and retail strategies for new product launches
Re-designed packaging to more clearly reflect the quality of the product and its attributes
Wrote copy for POP signs, social channels and e-newsletter and developed storytelling strategy for national retail grocery client
Developed marketing plan and social media strategy for fast-casual restaurant opening
2015 - 2018
Whole Foods Market, Regional Marketing Director
Directed marketing and public relations strategy, team leadership, digital & social media and communications to support 40+ stores across six Southeastern states.
2013 - 2015
Whole Foods Market, Associate Marketing Director
Responsible for in-store, boots on the ground retail marketing execution and team leadership. Served as regional liaison for marketing and operations buy-in and program support.
2007 - 2013
Whole Foods Market, PR & Communications Manager
Managed media relations and directed communications for three brands in 18 media markets. Created systems and processes for new role within the company.
2003 - 2007
Whole Foods Market, Store Marketing Team Leader
Directed all marketing, advertising, PR, events and promotions for first store in Atlanta.
2001 - 2003
Freebairn & Company, Account Executive, Consumer Products
Public relations and account service for Outdoor gear company. Secured editorial placements for tents, backpacks, canoes and kayaks.