2018 - Present
The gist Marketing & Communications, Owner
Industry experience: Grocery, grocery delivery, wine, coffee, ice cream, fresh produce, charcuterie and natural meats, direct-to-consumer produce, value-added products and restaurants.
2015 - 2018
Whole Foods Market, Regional Marketing Director
Directed marketing and public relations strategy, team leadership, digital & social media and communications to support 40+ stores across six Southeastern states.
Whole Foods Market, Associate Marketing Director
2013 - 2015
2007 - 2013
Responsible for in-store, boots on the ground retail marketing execution and team leadership. Opened 20 stores. Served as regional liaison for marketing and operations buy-in and program support.
Whole Foods Market, PR & Communications Manager
Managed media relations and directed communications for three brands in 18 media markets. Created systems and processes for new role within the company.
2003 - 2007
Whole Foods Market, Store Marketing Team Leader
Directed all marketing, advertising, PR, events and promotions for first store in Atlanta.
Appalachian State University | B.S. Communications, Public Relations
The Common Market SE | Board member
January 2019 – present
Georgia Organics | Farmer marketing coach
March 2016 – June 2017