When I was 7 years old, I wrote a letter to the Kool-Aid Man asking if I could borrow his costume for Halloween. I promised to hand out coupons and tell everyone I knew to drink Kool-Aid every day -- oh yeah! Procter & Gamble politely replied, “no thank you, but here are some coupons.” This is pretty much where my food and beverage PR career began.
Fast forward, and I'm using my 15+ years of food marketing, branding and media relations experience with Whole Foods Market to help growing brands just like yours.
Retail is competitive and constantly changing. Customers are fickle, and they have TONS of options. Your brand and how you communicate it are critical to your success. Let me help craft and share your story so that you stand out on a crowded shelf, and in a world full of short attention spans.
Let's work together!
Darrah Gist
The gist Marketing & Communications
Retail-ready consulting – Are you ready for retail? Have an idea but you're not sure where to start? Have a great product but haven't found the right packaging? Do you have a million more questions? We should probably talk.
Marketing strategy – Are you firing on all cylinders? Do you know who your target audience is? Let’s come up with a strategy and a plan that provides all of the tools you need to generate brand awareness and increase sales!
Packaging & design – Your packaging, how it fits on the shelf, how it ships, its design, your logo -- these are even more important than the product inside. These things make up your brand. This is not the time in your journey to ask a buddy to design your logo and/or package.
E-commerce solutions – Need to build a Shopify site? I can help! Everyone is relying on direct-to-consumer sales, but how do you know if you’re maximizing your time and energy on converting interest/eyeballs to sales?
Promotions & pricing – How you price your product is important! And if you’re struggling with a high price point, we can work on solutions to get your costs down.
Media training & messaging – If you’re terrified of interviews, ramping up for some targeted media outreach or you just want to get your messaging down to a few succinct phrases, I can help.
Public & media relations – Launching a new product? Have some big news to share? Want to pitch your product or business to a specific industry? Let’s get the word out!
Bachelor of Science in Communications,
Concentration in Public Relations
Minor in Business
Marketing Director, Whole Foods Market south region
Associate Marketing Director, Whole Foods Market south region
PR & Communications Manager, Whole Foods Market south region
Marketing Team Leader, Whole Foods Market
Account Executive, Freebairn & Company
Board Member
The Common Market is a nonprofit regional food distributor with a mission to connect communities with good food from sustainable family farms. We strive to improve food security, farm viability, and community and ecological health.
Volunteer, Women's Academy
Founded in 2001, Wellspring Living is a non-profit organization in Atlanta, Georgia that provides domestic sex trafficking victims and those at risk with specialized recovery services through residential and community-based programs. The programs provide transformative care through therapeutic services, education, life skills, and personal and professional development. The focus for each participant is on developing their courage to move forward and their confidence to succeed.
